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    Category Articles


    (Published: Fri, 18 Nov 2005 12:29:57 -0700)
    Writing Website Copy That Sells - Try a Little Flesh with Your Flash
    Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying. You wonder if it’s the writing. How can that be? You remembered the two key mantras for website content - “write for the search engines”
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 06 Dec 2005 19:14:29 -0700)
    Copywriting Makeover: Making An Emotional Connection, Part 1 of 2
    One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional conn
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Sat, 10 Dec 2005 16:46:04 -0700)
    The Best Place to Put SEO Copy on Your Web Page
    by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 10 Jan 2006 15:00:38 -0700)
    The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the h
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 10 Jan 2006 15:24:17 -0700)
    9 Tips for Better Copywriting
    We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 10 Jan 2006 15:29:11 -0700)
    Should You Write a Long-Copy Ad
    Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information? The 80-20 rule says 80% of t
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 10 Jan 2006 15:41:18 -0700)
    Sales Letters that Sell!
    The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the h
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Thu, 19 Jan 2006 15:07:29 -0700)
    Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
    by Karon Thackston © 2006 http://www.copywritingcourse.com Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done. That's really all that happened with K
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Thu, 19 Jan 2006 15:08:23 -0700)
    Copywriting Makeover: Distinction and Benefits Part 2 of 2
    by Karon Thackston © 2006 http://www.copywritingcourse.com In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Sun, 12 Feb 2006 01:05:52 -0700)
    Articles to Directories in the Newbie World
    As a newbie to the web world, I designed my first web site in December last year. Having read a number of publications, I was fully aware that I would have to produce links to my new site. I was further aware that one route that I had to go was to write articles, a daunting task for a newbie. Eve
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Tue, 14 Feb 2006 09:42:13 -0700)
    Your FAQ Page - A Sales Tool? You Bet!
    by Karon Thackston © 2006 http://www.copywritingcourse.com The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Wed, 08 Mar 2006 15:30:32 -0700)
    Antediluvian First Calendar
    Description: Antediluvian First Calendar provides an overview that connects the Mayan calendar with the earliest Bible calendar -- the Antediluvian Patriarchs. Ancient calendars in the Holy Bible had lunar/solar calendar origins. The work at http://www.timeemits.com develops tools from the three o
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Wed, 08 Mar 2006 15:34:36 -0700)
    Mesoamerican Calendars
    Description: Mesoamerican Calendars describes the Aztec, Incan and Mayan Calendars of Central and South America. The 5200-year Great Cycle and 800-year Generation Cycle are parts of the Genesis Bible calendar -- the Antediluvian Patriarchs. Article Title: Mesoamerican Calendars Author: Clark Nels
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Wed, 08 Mar 2006 15:37:33 -0700)
    Generations of Adam
    Description: Generations of Adam describes the calendar treasures known to Adam and the Antediluvian Patriarchs that bring ancient humanity closer to us. The Jewish, Egyptian and Mayan calendars provide numbers in a universal language. Old Testament text in Genesis 5 carries the Mayan 5200-year Gr
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Fri, 10 Mar 2006 15:44:11 -0700)
    Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2
    by Karon Thackston © 2006 http://www.copywritingcourse.com Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer become
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Fri, 10 Mar 2006 15:44:59 -0700)
    Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
    by Karon Thackston © 2006 http://www.copywritingcourse.com In Part 1 of this series (http://www.marketingwords.com/articles/copywriting_makeover_providerwatch.html), you were introduced to Provider Watch, a company whose site copy was a bit confusing. (You can see the original copy here: http:/
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Wed, 22 Mar 2006 04:11:52 -0700)
    Is Your Web Copy "Plain Talk"?

    It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.

    Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless

    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Mon, 24 Apr 2006 08:16:41 -0700)
    One Product, Three Customers, Three Different Ways To Write
    by Karon Thackston © 2006 My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Mon, 08 May 2006 06:43:36 -0700)
    Keyword Use That Goes Beyond the Search Engines
    by Karon Thackston © 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywo
    Author: Annetherese Cullen
    Directory: Copywriting
    (Published: Mon, 22 May 2006 10:55:51 -0700)
    Making It Easy for Customers To Choose You
    by Karon Thackston © 2006, All Rights Reserved Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? What's holding you back? Probably lack of info
    Author: Karon Thackston
    Directory: Copywriting
    (Published: Wed, 07 Jun 2006 09:46:49 -0700)
    Business To Business Copywriting Secrets
    If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and grea
    Author: Mike Pavlish
    Directory: Copywriting
    (Published: Wed, 07 Jun 2006 09:48:49 -0700)
    Website Copywriting Secrets for Major Success
    It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting
    Author: Mike Pavlish
    Directory: Copywriting
    (Published: Wed, 07 Jun 2006 09:50:22 -0700)
    Top 10 Website Copywriting Secrets
    Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing succe
    Author: Mike Pavlish
    Directory: Copywriting
    (Published: Wed, 07 Jun 2006 09:53:53 -0700)
    Profit Boosters Copywriting Checklist
    You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company
    Author: Mike Pavlish
    Directory: Copywriting
    (Published: Mon, 12 Jun 2006 10:37:32 -0700)
    Is Your Copy Trusted by Google?
    by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking fo
    Author: Karon Thackston
    Directory: Copywriting

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